Taylor Swift files to trademark her voice and likeness in era of AI deepfakes

Taylor Swift is taking new steps to protect her voice and likeness from AI misuse.

Taylor Swift is taking new steps to protect her voice and likeness from AI misuse.

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The global pop superstar on Friday filed trademark applications for two audio clips of her voice. In one, she says: “Hey, it’s Taylor Swift, and you can listen to my new album, ‘The Life of a Showgirl,’ on demand on Amazon Music Unlimited.”

In the other, she says in a lower register: “Hey, it’s Taylor. My brand new album ‘The Life of a Showgirl’ is out on Oct. 3 and you can click to presave it so you can listen to it on Spotify.”