Popular baby brand apologizes after asking mom mourning baby's death to return SNOO bassinet
A popular brand is facing backlash after asking an influencer to return a bassinet when her baby died.
A popular brand is facing backlash after asking an influencer to return a bassinet when her baby died.
Last year, "So You Think You Can Dance" alum Brooklyn Larsen was gifted a $1,700 SNOO smart bassinet in exchange for tagging the company, Happiest Baby, in any related content she shared. Larsen’s sister, Kenna Bangerter, wrote in a since-expired Instagram story that the company "demanded" she return the equipment after her son, Rocky, died right before birth in November 2024.
Bangerter said the request was made because Larsen was no longer able to fulfill the promotional agreement.
"I want you to think about why she couldn’t deliver the content," Bangerter wrote. "I’m absolutely disgusted by a BABY brand who promotes support for moms & babies — that doesn’t even have the decency to give her the space to grieve the bassinet she never got to fill."
Bangerter said that other brands have treated Larsen’s situation with "grace & empathy and not like a transaction."
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