Olympic chocolate muffins brought to New York City for pop-up

A TikTok creator became so interested in the viral Olympic village chocolate muffins that she organized her own pop-up in New York City.

What would you do for a chocolate muffin?

That’s what independent designer Kelin Carolyn Zhang asked herself as she watched Norwegian swimmer Henrik Christiansen proclaim his love for the chocolate muffins served in the Olympic Village on TikTok.

Christiansen posted over a dozen videos about his beloved “choccy muffin,” and Olympic stars like “Pommel horse guy” Stephen Nedoroscik and track and field gold medalist Gabby Thomas also shared their love for the baked good.

Zhang was intrigued.

Three weeks later, she tracked down the French supplier, facilitated a shipment of muffins to the U.S. and dealt with the resulting challenges, all to bring the viral muffins to New York City for a pop-up event. In a thread on X, Zhang detailed how she worked with New York City cafe Isshiki Matcha to bring the viral muffins to hundreds of New Yorkers on Aug. 17.

https://www.nbcnews.com/tech/internet/olympic-chocolate-muffins-brought-new-york-city-pop-rcna167945

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