There's a spell for that: Why 2025 was the year of the Etsy witch

While witchcraft is an ancient practice and Etsy witches have existed online for years, interest in buying quick spells online surged in 2025 after several influencers praised their results.

Katie Begley needed “some good juju” this summer.

Begley, a New York-based content creator and fitness instructor, was waiting to hear back about several big work opportunities, including a potential Little Caesars commercial with Philadelphia Eagles running back Saquon Barkley.

So she turned to a figure praised online for offering low-stakes help for the price of a latte: an Etsy witch.

“It can’t hurt. I love witches. I love magic. I love all of that,” Begley, 25, recalled thinking at the end of August when she went on the online marketplace known for personalized party swag and vintage clothing. “What’s the downside?”

She ultimately bought four spells from a TikTok-approved witch — a soulmate attraction spell, a powerful obsession spell, glamor magic and a wealth and prosperity casting — for $60.76. The next day, Begley got a call that she had booked the commercial starring Barkley.