Little Latino visibility in mainstream media, report says, but content dominates streaming

Despite the growth and consumer power of U.S. Latinos, they continue to be significantly underrepresented in media, according to a new report.

Despite the growth and consumer power of U.S. Latinos, they continue to be significantly underrepresented in media, according to a new report.

Latinos represent 1 in 4 potential American TV and film viewers and help bring in 20% to 30% of the industry's revenue, depending on the platform, and more than 50% of its growth, according to a study released Friday by the nonprofit Latino Donor Collaborative.

Yet, analyzing trends over the last five years, the study found Latinos accounted for 5.2% of leads in films, 5.1% of co-leads/ensemble actors, 3.5% of screenwriters and 2.6% of directors. Of the lead roles, half were positive representations and half were negative.

The study measured films from the annual top 100 films in theaters and over-the-top platforms, as well as prime-time, original, new and returning TV shows. It found that Latinos are the largest minority group, yet the most underrepresented in media.

On TV shows, Latinos made up 3.1% of lead actors, 2.1% of co-leads/ensemble actors and 1.5% of showrunners.

https://www.nbcnews.com/news/latino/little-latino-visibility-mainstream-media-report-says-content-dominate-rcna48984


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