The simple reason Kamala Harris is on The Shade Room

Vice President Kamala Harris has spent recent weeks sitting down for interviews with popular podcasters and gossip sites as part of her ramped-up efforts to reach Black voters as she battles Donald Trump for the presidency.

Vice President Kamala Harris has spent recent weeks sitting down for interviews with popular podcasters and gossip sites as part of her ramped-up efforts to reach Black voters as she battles Donald Trump for the presidency.

Her decision to appear on The Shade Room and other less traditional platforms has left many scratching their heads. But it’s a strategy to reach young, Black voters who are increasingly turning to social media for news. 

The appearances are part of Harris and running mate Tim Walz’s efforts “to reach Black Americans where they are at and engage with Black communities across the country through diverse mediums on the issues that matter most to them,” Jasmine Harris, Black media director for the Harris-Walz campaign, said in an emailed statement.  

Follow live updates on the 2024 election

Harris was slow to engage with traditional media after she took over the Democratic presidential campaign from President Joe Biden in July. 

https://www.nbcnews.com/news/nbcblk/simple-reason-kamala-harris-shade-room-rcna175931

---