Wisconsin Cinnabon worker fired after racist tirade against couple

A woman who was recorded shouting racist slurs at a couple in Wisconsin has been fired from the Cinnabon franchise where the outburst occurred.

A woman who was recorded shouting racist slurs at a couple in Wisconsin has been fired from the Cinnabon franchise where the outburst occurred.

Video showed the woman telling the couple — described in an online fundraiser as a “black Somali Muslim couple" — "I am racist" and directing the N-word at them. A TikTok user who uploaded the video said the interaction happened Friday at a Cinnabon location in Ashwaubenon, a suburb of Green Bay, and targeted her and her husband.

On Sunday, a Cinnabon spokesperson called the video "deeply troubling."

"The individual seen in the video was immediately terminated by the franchise owner," the spokesperson said. "Their actions and statements are completely unacceptable and in no way reflect the values of Cinnabon, our franchisees, or the welcoming environment we expect for every guest and team member."

The company said it would remain committed to ensuring its customers are treated with respect and kindness.