Eurovision, the glitzy contest where music meets politics, is adding an Asian edition

The Eurovision Song Contest said Tuesday that it will hold its first-ever Asia edition in Bangkok on Nov. 14.

Dust off the sequins and stock up on the pyrotechnics: The Eurovision Song Contest is coming to Asia.

The organizers of Eurovision, the glitzy singing contest that draws Super Bowl-like viewership every year in Europe and beyond, said Tuesday that they would hold the first-ever Eurovision Song Contest Asia in Bangkok on Nov. 14.

Music industry heavyweight South Korea is among the 10 countries that will be competing, alongside Bangladesh, Bhutan, Cambodia, Laos, Malaysia, Nepal, the Philippines, Vietnam and the host country, Thailand. Organizers said more countries are expected to join in the coming months.

The rules of the new competition have yet to be announced. In the Eurovision Song Contest, a broadcaster in each country selects an artist to perform an original song, no longer than three minutes, to perform live onstage. Performers whose careers have taken off after they performed in Eurovision include ABBA, Céline Dion and Olivia Newton-John.

“As we mark the 70th anniversary of the Eurovision Song Contest, it feels especially meaningful to open this next chapter with Asia, a region rich in culture, creativity and talent,” Martin Green, the director of the Eurovision Song Contest, said in a news release announcing the new event.