Disney strikes deal with OpenAI to let Sora generate AI videos of its characters

It's "A Whole New World."The Walt Disney Company announced on Thursday that it had reached a three-year agreement with OpenAI to bring its popular characters to the company's Sora AI video generator

It's "A Whole New World."

The Walt Disney Company announced on Thursday that it had reached a three-year agreement with OpenAI to bring its popular characters to the company's Sora AI video generator.

Disney will also make a $1 billion investment in the ChatGPT owner. The company says it will also become a "major customer" of OpenAI, using its services to develop new products and experiences, including for its Disney+ streaming service.

"Under the agreement, Disney and OpenAI are affirming a shared commitment to the responsible use of AI that protects user safety and the rights of creators," the companies said in a statement.

OpenAI also says it has committed to "implementing responsible measures to further address trust and safety, including age-appropriate policies."