Jaguar asks people to 'trust and reserve judgement' on rebrand

The iconic carmaker's rebrand has certainly caught people's attention, but will it pay off?

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The company, embarking on the biggest change in its 102-year old history, released a new logo and a so-called "social media tease" this week, ahead of its relaunch as an electric-only brand in early December.

The teaser video has faced backlash, with many critics pointing to the fact it doesn't feature an actual car. Others have praised the company for being bold and shaking things up.

Either way, the rebrand has grabbed people's attention and Jaguar has since admitted it not only expected such debate - but it wanted it.

In the 1960s, Jaguar launched the E-Type and XJ which have come to be known among some of the most iconic cars of all time.

https://www.bbc.com/news/articles/c20ny39wpg3o

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