U.S. to roll out ‘Cyber Trust Mark’ label on secure devices

The U.S. will begin rolling out a program to label certain internet-connected products as meeting a basic cybersecurity standard.

The U.S. will begin rolling out a program to label certain internet-connected products as meeting a basic cybersecurity standard, a White House official said Tuesday.

Called the U.S. Cyber Trust Mark, the initiative is comparable to the “Energy Star“ program, and will label products like baby monitors, fitness trackers and security cameras that have passed a U.S. cybersecurity audit. Products that qualify can legally display the mark on advertising and packaging. The program does not apply to computers or smartphones.

In a call with reporters Tuesday about the program, Anne Neuberger, the White House’s deputy national security adviser for cybersecurity and emerging technology, said that she expects “there will be labeled products on the shelves in 2025.”

Internet of things devices — products ranging from Televisions to refrigerators that are connected to the internet — are frequently hacked, often without their owners even knowing it, and can be used to help power cybercriminal networks. In recent years, the FBI has occasionally gotten legal permission to boot malicious software from home routers that had been hacked in mass campaigns.

The Biden administration, which has seen multiple massive hacking campaigns aimed at Americans and the federal government, has introduced several cybersecurity regulations, but those have faced opposition from courts and businesses. The Cyber Trust Mark program is voluntary, and is designed to persuade the tech market to sell safer products.

https://www.nbcnews.com/tech/security/us-roll-cyber-trust-mark-label-secure-devices-rcna186642

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