TikTok offers creators incentives to make money with longer videos
More creators on TikTok will soon be able to earn money through subscriptions and longer-form videos, the app announced Tuesday.
More creators on TikTok will soon be able to earn money through subscriptions and longer-form videos, the app announced Tuesday.
The platform on Tuesday said it will expand its subscription feature, which currently enables creators to offer monthly subscriptions for livestreams only. That gives viewers subscriber badges on their profiles, as well as custom emotes, designed by the creators they subscribe to, to use in LIVE chats. Creators can also turn on subscriber-only chats in while streaming to interact only with their paid communities.
The expanded program will allow non-LIVE creators to monetize from subscriptions, as well, TikTok said in a news release. The feature will at first remain exclusive to those who are invited to try it, but eligible non-LIVE creators will be able to sign themselves up in the coming weeks.
And, to bolster the rise in long-form storytelling on the app, TikTok's Creativity Program — introduced last year to reward creators for publishing longer videos — is scheduled to leave beta as the new Creator Rewards Program. TikTok said the program will reward "high-quality, original" videos longer than one minute, judging content based on four key areas: originality, play duration, search value and audience engagement.
Users have embraced longer-form content since the app began allowing lengthier videos in 2022, with TikTok reporting that viewers now spend more than half of their time watching such content.
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