Biden is skipping a Super Bowl interview. His advisers say it's part of the plan.
For the second year in a row, President Joe Biden is passing on the opportunity to sit down for a Super Bowl interview that could reach millions of Americans.
WASHINGTON — For the second year in a row, President Joe Biden is passing on the opportunity to sit down for a Super Bowl interview that could reach millions of Americans on Sunday — a move his advisers say is part of their larger communication strategy.
Biden's aides believe many voters — already exhausted from a bruising political season — simply want to tune into the game. And that seeing the president pop up while waiting for kickoff might turn them off.
But some in his party worry about his decision to skip the opportunity so speak to millions of Americans.
Joe Biden at the White House on June 26, 2023.Brendan Smialowski / AFP - Getty Images file"Either he doesn’t have anything to say or his team is worried about what he might say or how he’d say it," said a veteran Democratic campaign operative, adding that Biden should have given a national address after recent retaliatory strikes in the Middle East. “Regardless, it’s a problem.”
The broadcast networks rotate who carries the Super Bowl each year, and for much of the past 15 years, they also booked a sit-down interview with the president to air before the opening kickoff. CBS, which has the rights this year, offered the president a 15-minute interview that would air online, a senior administration official said.
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