NFL lines up 'Sunday Ticket' streaming for bars, restaurants
A satellite dish is no longer the only way bars and restaurants can air the National Football League’s package of “Sunday Ticket” games.
A satellite dish is no longer the only way bars and restaurants can air the National Football League’s package of “Sunday Ticket” games.
EverPass Media, the joint venture between the league and private equity firm RedBird Capital Partners that owns the commercial rights to “Sunday Ticket,” acquired UPshow, a platform with the tech capabilities to allow commercial establishments to stream live sports. Terms of the deal were undisclosed.
With this acquisition, bars, restaurants, casinos and other businesses will be able to stream “Sunday Ticket” games. Until recently, they could only do so through a subscription to satellite TV provider DirecTV.
DirecTV will remain as a distributor to bars and restaurants, however. EverPass signed a nonexclusive deal with DirecTV last year to continue to distribute “Sunday Ticket” games, giving it the ability to reach deals with other distribution platforms.
“More content is moving to streaming. Regardless of the streaming economics, it’s become pretty clear that live sports is an important piece of that,” said EverPass CEO Alex Kaplan. “We’re going to think about how to deliver a product and service to our customers that’s becoming increasingly more challenging for them to sort of aggregate in a meaningful way. We’re still in the early days ... but this is a big step for us.”
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