A Swedish gummies craze is taking over the candy world

A Swedish gummies craze is taking over the candy world, fueled by TikTok, high-end ingredients, nostalgia and a rise in chocolate prices.

Sometimes the lines grow so long outside a shop in Brooklyn, New York, the owners have to call in a bouncer.

People walk out carrying bags stuffed with loot that they guard as if they were carrying prized possessions.

Welcome to the Swedish gummies craze that has swept the United States, thanks to a hefty push from TikTok creators that has people salivating for a confection aficionados insist is a cut above the standard gummies fare.

“Since everyone’s obsessed with Swedish candy in New York, let’s go to Bon Bon!” creator Beca Michie said, standing outside the pink awning of Bon Bon Swedish Candy.

Welcome to the Swedish gummies craze that has swept the U.S.Bon BonThe platform is alive with videos of people displaying their colorful Swedish candy hauls.

https://www.nbcnews.com/news/us-news/swedish-gummies-craze-taking-candy-world-rcna178121


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