A toothy little monster called Labubu is the latest fashion craze

It’s small, toothy and often described as slightly creepy.

It’s small, toothy and often described as slightly creepy. But this plush doll, called Labubu, has quickly become an unlikely status symbol.

In recent weeks, social media has been filled with videos of collectors trading tips on how to get their hands on a Labubu, the fluffy doll with pointed ears and a mischievous grin.

Though the latest Labubu collection, which dropped on Friday and sold out in seconds, retails at $27.99 for one blind box or $167.94 for a set of six, resellers have already put them up on sites like eBay for more than double those prices.

Labubu dolls are made and sold by Pop Mart, a Chinese retailer known for its “blind box” collectibles, which makes it so that buyers don’t know which color or design they’re getting until they open the box.

Online restocks have earned a cutthroat reputation for selling out immediately, and buyers around the world have been known to camp out in front of Pop Mart stores for hours.