How AI is changing jobs in the Philippines' outsourcing industry - BBC News

AI is reshaping the Philippines' outsourcing industry, raising questions over the future of the industry.

Image source, Bloomberg via Getty ImagesImage caption, The Philippines is known as the call centre capital of the world

For 15 years, single mother Lisa made a living from content writing.

She began writing straight out of college, freelanced for years and eventually followed a path taken by many young Filipinos: joining a multinational in the country's booming outsourcing industry.

Lisa says she never felt the need to use artificial intelligence (AI) in her work.

"I can say that I am able to do my job, I meet deadlines. In my opinion, there is no need for [AI]," she told the BBC.