Amazon at 30: what next for 'The Everything Company'?

Can Amazon sustain its rapid growth since 1994 - or will rivals or regulators cut it down to size?

British Broadcasting CorporationWatchHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUK General ElectionUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC VerifySportBusinessExecutive LoungeTechnology of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureTravelEarthVideoLiveAudioWeatherNewslettersAmazon at 30: What next for 'The Everything Company'?2 hours agoBy Tom Singleton, Technology reporterShareAmazonThree decades on from the day it began, it is hard to get your head around the scale of Amazon.

Consider its vast warehouse in Dartford, on the outskirts of London. It has millions of stock items, with hundreds of thousands of them bought every day - and it takes two hours from the moment something is ordered, the company says, for it to be picked, packed and sent on its way.

Now, picture that scene and multiply it by 175. That's the number of "fulfilment centres", as Amazon likes to call them, that it has around the world.

Even if you think you can visualise that never-ending blur of parcels crisscrossing the globe, you need to remember something else: that's just a fraction of what Amazon does.

It is also a major streamer and media company (Amazon Prime Video); a market leader in home camera systems (Ring) and smart speakers (Alexa) and tablets and e-readers (Kindle); it hosts and supports vast swathes of the internet (Amazon Web Services); and much more besides.

https://www.bbc.com/news/articles/cqv5l6vnvqjo

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