Harris scrambles to introduce herself to voters before Trump succeeds in villainizing her

A mad scramble is underway to introduce Vice President Kamala Harris to Americans who know little about her, with both campaigns vying to leave a vivid impression that sinks in before voters start casting ballots this fall.

WASHINGTON — A mad scramble is underway to introduce Vice President Kamala Harris to Americans who know little about her, with both campaigns vying to leave a vivid impression that sinks in before voters start casting ballots this fall.

In the 11-week sprint to the election, Harris’ campaign is pouring tens of millions of dollars into an ad blitz meant to humanize a candidate whom the electorate may know only as the understudy to Joe Biden.

The ads have stressed the parts of her biography they believe match up well against Donald Trump, framing her as a prosecutor who has cracked down on fraudsters and stood up for victims of sexual abuse.

But Harris’ best chance to pique the interest of a mass audience comes this week. Political conventions have long been a forum for nominees to reassure voters who may have doubts about their candidacy, and the need may be more acute for Harris, who rose to the top of the ticket without winning a single primary.

As Democrats assemble in Chicago, Harris’ challenge is to persuade voters that the story she’s telling about her life and vision rings true, and that Trump’s caricature of her falls flat.

https://www.nbcnews.com/politics/2024-election/harris-biography-introduce-dnc-rcna166272

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