Adidas to raise prices as US tariffs costs rise by €200m

The German sportswear giant sources most of its products from Vietnam and Indonesia.

Watch LiveBritish Broadcasting CorporationHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifySportBusinessExecutive LoungeTechnology of BusinessFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingAudioPodcastsRadioAudio FAQsVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveWeatherNewslettersWatch LiveAdidas to raise prices as US tariffs costs rise by €200m2 days agoShareSaveRachel ClunBusiness reporter, BBC NewsShareSaveReutersAdidas has warned that US tariffs will cost the German sportswear giant a further €200m (£173m) and confirmed that it will raise prices for American customers.

Nearly half of the company's products are made in Asian countries which recently agreed trade deals with the US.

Announcing its latest results, Adidas chief executive Bjorn Gulden said the tariffs "will directly increase the cost of our products for the US".

He admitted that the company still does not know what the impact will be on customer demand "should all these tariffs cause major inflation".

The two largest source countries for Adidas goods are Vietnam, which makes 27% of the sportswear brand's products, and Indonesia, which makes 19%.

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Post ID: 58bde975-eea0-4f8a-a1ea-f9964d24a163
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Updated: 2 weeks ago
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