Louvre heist lift-maker seizes the moment with new ad campaign

The firm touted its "quiet as a whisper" technology for "when you need to move fast".

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Werne-based firm Böcker this week published a social media post featuring the now-famous image of its furniture ladder extending up to a balcony outside the Gallery of Apollo.

"When you need to move fast," reads a banner under the image. "The Böcker Agilo transports your treasures weighing up to 400kg at 42m/min - quiet as a whisper."

Video has emerged of the alleged thieves escaping on the mechanical ladder after stealing €88m worth (£76m; $102m) of France's crown jewels on Sunday.

The company's managing director, Alexander Böcker, told news agency AFP on Wednesday that, when it became clear no one was injured in the heist, it had used "a touch of humour" to draw attention to the family-run business.