Young people in China have found a digital lucky charm in Kris Jenner

Young people in China hoping to boost their chances of success have a new digital good-luck charm: American reality TV star Kris Jenner.

BEIJING — Young people in China hoping to boost their chances of success have a new digital good luck charm: American reality TV star Kris Jenner.

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Gen Z social media users are channeling the wealthy Kardashian-Jenner matriarch’s “momager” energy to manifest their own prosperity in a tough economy. Images of Jenner, 70, have been proliferating in recent days across Chinese platforms such as Weibo, Xiaohongshu and Douyin, most commonly in profile pictures or screen wallpapers.

Digitally transformed into a CEO in a suit, a doctor in a white coat, or a Ph.D. student in a graduation gown, she is a shape-shifting symbol reflecting users’ varying career goals.