TikTok removes swastika necklace from seller's shop after outrage

TikTok said it has removed a swastika necklace from one user’s TikTok shop after people online reported seeing the product advertised in their feeds in the days after Hanukkah

TikTok said it has removed a swastika necklace from one user’s TikTok shop after people online reported seeing the product advertised in their feeds in the days after Hanukkah.

The product, which was labeled as a “Hiphop titanium steel pendant,” drew outrage as people online questioned why the Nazi symbol was being sold on the platform. Listed at around $8, the silver necklace was described by the seller as a “simple swastika symbol … suitable for both boys and girls, trendy and niche.”

By Christmas Day, the necklace was no longer listed on TikTok Shop, the social media site’s e-commerce platform. But the user’s shop is still active and selling other necklaces, including a tarot card pendant, a St. Michael pendant and a necklace with “Bring Them Home–Now!” written in English and “Our heart is held captive in Gaza” written in Hebrew — a message expressing solidarity with Israeli hostages captured by Hamas on Oct. 7, 2023.

TikTok confirmed that the platform removed the swastika necklace listing as soon as it was made aware of it. The tech company did not confirm whether additional action will be taken against the seller, Twoosome.

TikTok Shop’s content policy prohibits the promotion of “vulgar or offensive language, including hate speech, slurs, or discriminatory remarks.” The platform has stated that it prohibits hate speech and hateful ideologies, including those conveyed through symbols.