Biden campaign launches Arizona ad blitz on heels of abortion ruling
President Joe Biden’s re-election campaign launched a paid media blitz about reproductive rights in Arizona on Thursday, two days after the state’s Supreme Court upheld a near-total abortion ban dating to 1864.
President Joe Biden’s re-election campaign launched a paid media blitz about reproductive rights in Arizona on Thursday, two days after the state’s Supreme Court upheld a near-total abortion ban dating to 1864.
The seven-figure ad buy focuses on former President Donald Trump’s latest abortion stance, in which he again took credit for overturning the landmark Roe v. Wade ruling because of the justices he appointed to the U.S. Supreme Court and said states should decide abortion policy.
The move is part of a larger, more aggressive strategy to seize on Trump's record on abortion, with the Biden team quickly mobilizing to respond on an issue it sees as the most motivating one for voters in November.
“Because of Donald Trump, millions of women lost the fundamental freedom to control their own bodies,” the ad opens, with Biden narrating and then saying: “Women’s lives are in danger because of that.”
The 30-second spot, which first aired Thursday on MSNBC, will target key young, female and Latino voters both on television and online, according to the campaign.
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