Pokémon Day: CEO believes series can last another 50 years
CEO Tsunekazu Ishihara speaks to the BBC about the future of the world's most valuable media franchise.
British Broadcasting CorporationWatch LiveHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveHomeNewsIsrael-Gaza WarWar in UkraineUS & CanadaUKUK PoliticsEnglandN. IrelandN. Ireland PoliticsScotlandScotland PoliticsWalesWales PoliticsAfricaAsiaChinaIndiaAustraliaEuropeLatin AmericaMiddle EastIn PicturesBBC InDepthBBC VerifySportBusinessExecutive LoungeTechnology of BusinessFuture of BusinessInnovationTechnologyScience & HealthArtificial IntelligenceAI v the MindCultureFilm & TVMusicArt & DesignStyleBooksEntertainment NewsArtsArts in MotionTravelDestinationsAfricaAntarcticaAsiaAustralia and PacificCaribbean & BermudaCentral AmericaEuropeMiddle EastNorth AmericaSouth AmericaWorld’s TableCulture & ExperiencesAdventuresThe SpeciaListEarthNatural WondersWeather & ScienceClimate SolutionsSustainable BusinessGreen LivingAudioPodcastsRadioAudio FAQsVideoLiveLive NewsLive SportHomeNewsSportBusinessInnovationCultureArtsTravelEarthAudioVideoLiveWeatherNewslettersPokémon boss believes series can last another 50 to 100 years24 hours agoShareSaveMariko Oi and Mel RamsayBBC NewsShareSaveThe Pokemon CompanyPik-a-boo: Pokémon is one of the world's most valuable media franchiseThe boss of The Pokémon Company believes the series can last for at least another 50 years if it continues to innovate.
First launched on Nintendo's Game Boy in 1996, the video game has expanded into films, TV and toys to become one of the world's highest-grossing media franchise.
Most recently, the trading card game based on the cute creatures at the centre of its universe has seen a surge in popularity - but it has also brought scalpers and frauds to the hobby.
CEO Tsunekazu Ishihara, who has been in charge of the company since 1998, spoke to BBC News ahead of its yearly update about the secret of its success, tackling challenges, and the series' future.
Pokémon Day is an annual livestream showcasing upcoming releases, upgrades and events.
https://www.bbc.com/news/articles/c5y0v3gd5e5o
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