Young content creators drive messaging on Project 2025: ‘It just needed to be out there’
When Sidney Watts first posted his thoughts about Project 2025 to his TikTok page in early June, warning of the “hell” he believes would come if the collection of far-right policy proposals came to fruition, he had no idea how it would be received.
When Sidney Watts first posted his thoughts about Project 2025 to his TikTok page in early June, warning of the “hell” he believes would come if the collection of far-right policy proposals came to fruition, he had no idea how it would be received. He also didn’t care.
In a 3-minute video to his 28,000 followers, Watts rattled off a bevy of reasons he rebuked the plan’s mission of overhauling the federal government, which he felt, up to that point, hadn’t been talked about enough.
Within days, he said, the video had been viewed more than half a million times.
“I wanted it to be talked about, whether good or bad,” said Watts, 21, a college student and content creator from Queens, New York. “It just needed to be out there.”
Watts has had plenty of company: The playbook of conservative priorities for a future presidential administration has been championed by some creators as a guide to less government oversight and slammed by others as a road map to an authoritarian takeover of America. Some, like fourth-year middle school math teacher Marquis “QBtheDon” Bryant, have been warning their followers against the “dangers” of Project 2025, while others, like college student Lili Orozco, have recently shared why implementing it could have benefits for the country. Many creators have picked apart pieces of the plan in their own monologues, while others have shared short clips with their reactions. In all, more than 30,000 posts have been tagged with #Project2025 on TikTok.
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