The rise of Sweden's super rich - BBC News

Why the Nordic nation, despite its reputation for social equality, has so many billionaires.

1 day agoShareclose panelShare pageCopy linkAbout sharingImage source, Maddy SavageImage caption, Konrad Bergström made his fortune in businesses including those that sold headphones and speakersBy Maddy SavageBBC News, StockholmSweden has a global reputation for championing high taxes and social equality, but it has become a European hotspot for the super rich.

On Lidingö island there are huge red and yellow wooden villas on rocky cliff tops, and white minimalist mansions with floor to ceiling windows.

Less than half an hour's drive from Stockholm city centre, this is one of Sweden's wealthiest neighbourhoods.

Serial entrepreneur Konrad Bergström flicks the light switch in his wine cellar, to reveal the 3,000 bottles he's got stored there. "French Bordeaux, that's what I love," he says, flashing a bright white smile.

Elsewhere, there's an outdoor pool, a gym upholstered in reindeer leather, and a workshop-cum-nightclub, complete with a large metal urinal.

https://www.bbc.co.uk/news/business-68927238


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