'Moana 2'-led Thanksgiving box office could be best in post-pandemic era
The domestic box office is poised for its biggest Thanksgiving haul since the pandemic thanks to a Polynesian princess, a pair of witches and a revenge-fueled gladiator.
The domestic box office is poised for its biggest Thanksgiving haul since the pandemic thanks to a Polynesian princess, a pair of witches and a revenge-fueled gladiator.
Disney’s “Moana 2” is set to hit theaters Wednesday and generate between $120 million and $150 million in box office receipts in the U.S. and Canada through Sunday. It’ll be joined by Universal’s “Wicked” and Paramount’s “Gladiator II,” both in their second week of domestic screenings.
Box-office analysts believe the five-day Thanksgiving weekend, which runs from Wednesday to Sunday, should easily clear $200 million in ticket sales and could even become the second- or third-highest Thanksgiving period in cinematic history.
“The trifecta of ‘Moana 2,’ ‘Wicked,’ and ‘Gladiator II’ is a bona fide perfect storm for movie theaters this Thanksgiving,” said Shawn Robbins, director of analytics at Fandango and founder of Box Office Theory.
“The holiday used to regularly see major releases combining for all-audience appeal, but that’s been a challenge for the industry to replicate in the post-pandemic era so far,” he said. “This year is much different with such a holy trinity of tentpole releases that could anchor some of the biggest all-around box office results the holiday frame has ever seen.”
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