'Snow White' opens with a sleepy $43 million at box office
The Walt Disney Co.’s live-action, controversy-bedeviled “Snow White” opened in theaters with a sleepy $43 million in ticket sales, according to studio estimates Sunday.
NEW YORK — The Walt Disney Co.’s live-action, controversy-bedeviled “Snow White” opened in theaters with a sleepy $43 million in ticket sales, according to studio estimates Sunday.
With a budget above $250 million, “Snow White” had set out with higher ambitions, particularly since it returns Disney to its very origins. The 1937 original “Snow White and the Seven Dwarfs” was the company’s first animated feature, and paid for its Burbank studio lot.
But this “Snow White” struggled to find anything like a fairy tale ending. The runup to release was plagued by controversies over the film’s handling of the dwarfs, who are rendered in CGI, and backlashes over comments by its star, Rachel Zegler. The PR headaches prompted Disney to pull back on its premiere.
Also working against the film, directed by Marc Webb: poor reviews. Critics were largely not impressed with Disney’s latest live-action remake, with reviews coming in just 43% “fresh” on Rotten Tomatoes.
There’s been a wide variance between the box-office performance of other “live-action” Disney remakes, but “Snow White” might mark a new nadir. Jon Favreau’s photorealistic “The Lion King” (2019) didn’t have great reviews, either, but grossed more than $1.6 billion worldwide. “Snow White” opened worse than “Dumbo” (a $46 million opening in 2019) and well shy of “Cinderella” territory ($67.9 million in 2015).
Rating: 5