WNBA files trademark application to bring back 'Detroit Shock' as city submits expansion bid
As cities across the country vie for the next Women’s National Basketball Association team, the league quietly filed a trademark application this week for the name “Detroit Shock.”
As cities across the country vie for the next Women’s National Basketball Association team, the league quietly filed a trademark application this week for the name “Detroit Shock.”
The filing, dated Thursday, notes the intended use is for a basketball team, merchandise, jerseys and in-arena signage that could appear on TV or radio broadcasts. It could offer clues into the league’s ultimate decision for the location of a new franchise.
On Friday, Detroit Pistons owner Tom Gores submitted a bid for the Motor City to host a new team. The ownership group would be led by Gores and also includes Detroit Lions principal owner and chair Sheila Ford Hamp; former Detroit Pistons stars Grant Hill and Chris Webber; General Motors CEO Mary Barra; and Detroit Lions quarterback Jared Goff.
“Detroit is a sports town that loves its teams deeply and consistently shows up with unwavering passion,” Gores said in a statement.
The WNBA and Detroit Pistons did not immediately respond to CNBC’s request for comment on the trademark application.
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