How Burger King is preparing for the GLP-1 revolution

As weight loss drugs reshape how Americans eat, Burger King is gearing up for a future where customers still want fast food — just less of it.

As weight loss drugs reshape how Americans eat, Burger King is gearing up for a future where customers still want fast food — just less of it.

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“My impulse has always been that this GLP-1 movement is going to have a profound impact on the industry,” Burger King’s president of U.S. and Canada, Tom Curtis, said in an interview in Miami for NBC’s “Business in America” franchise.

“We haven’t seen it yet, so I keep telling the team, ‘Hey, we need to be prepared for this,’” he said. At Burger King, the preparations have already begun.