'Best place to have herpes': New Zealand advert wins top prize

The charity was awarded a Cannes Lions award for its campaign to destigmatise the infection.

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That was the pitch made by the charity New Zealand Herpes Foundation last October, when it launched a campaign to make the country the "best place" to have the infection.

That campaign has been a roaring success, winning a top prize at this year's Cannes Lions awards, which recognise excellence in the creative industry.

The campaign, which aimed to destigmatise herpes via a faux tourism advertisement video, was awarded the Grand Prix for Good - a category that seeks to highlight work by non-profit organisations and charities.

The video starred Sir Graham Henry, the former head coach of the national rugby union team.

https://www.bbc.com/news/articles/c3d150xe7vjo


Post ID: 34d1c195-e60b-4845-b918-df0c793ea11c
Rating: 5
Updated: 3 weeks ago
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