QVC apologizes for email that said ‘You’ll love this bag longtime’

QVC apologizes for "You’ll love this bag longtime" promotional email that many customers described as "racist" toward the Asian American community.

Home shopping giant QVC apologized last week after many customers spoke out against an email that they described as “racist” toward the Asian American community.  

QVC president Mike Fitzharris issued on Friday an apology on behalf of the company, following a marketing email sent earlier in the day that promoted a handbag with the subject line, “You’ll love this bag longtime,” according to the email viewed by NBC News.  

The shopping organization had drawn backlash for what appeared to be a play on the phrase, “Me love you long time,” words that have been used to demean Asian women since the late ‘80s. And with the email coinciding with International Women’s Day, many said they felt the line was particularly offensive. 

“Earlier today, you received a marketing email for our Today’s Special Value that used derogatory language that is offensive, particularly to the Asian community and women, in the subject line,” Fitzharris said. “I am personally sending this email because I want to apologize deeply that this happened. It runs counter to our values and principles as an organization and is in no way reflective of our commitment to Diversity, Equity and Inclusion, something that makes us stronger as an organization.”

The company did not elaborate further on the issue in response to an NBC News request for comment. 

https://www.nbcnews.com/news/us-news/qvc-apologizes-email-youll-love-this-bag-longtime-rcna143264

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