Fake discounts on Shein 'breach law', EU says

Shein has one month to respond to the EU's findings or face fines based on its sales, the bloc has said.

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The bloc said it has given Shein one month to respond to its findings or face fines based on its sales in the EU countries where it says it has breached the law.

"It's now for Shein to step up, respect the rules and bring its practices fully in line with EU consumer standards," said EU justice commissioner Michael McGrath.

A Shein spokesperson said: "Our priority remains ensuring that European consumers can have a safe, reliable, and enjoyable online shopping experience."

The EU said on Monday its ongoing investigation from the EU's consumer rights enforcer found "a broad range of practices with which consumers are confronted while shopping on Shein and that are in breach of EU law".