Tesla says Musk should be paid $1tn - will shareholders agree?
The car-maker is lobbying fiercely for the pay package, which is being voted on ahead of its AGM on Thursday.
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It has taken out digital ads to make the case for Elon Musk's proposed bumper pay package, while Votetesla.com features a video of board chair Robyn Denholm and director Kathleen Wilson-Thompson praising him, as triumphant music crescendos in the background.
It's not clear that everyone is singing from the same hymn sheet though, meaning the AGM in Austin, Texas is set to become a referendum on Musk himself, after a rightward political turn which has made him one of the most polarising chief executives in recent memory.
Musk himself has taken to X - which he owns - to raise the stakes higher still, saying the fate of Tesla "could affect the future of civilization."
He's also used his social media megaphone to amplify some of the deal's high-profile backers, including Dell Technologies' Michael Dell, Ark Invest CEO Cathie Wood, and his brother, Kimbal, who sits on the Tesla board.
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