Arizona abortion-rights advocates pour $15 million into ballot measure ad blitz
A coalition of reproductive rights organizations is unleashing a $15 million advertising campaign backing abortion rights as Arizona faces a key ballot measure on the issue this fall.
A coalition of reproductive rights organizations is unleashing a $15 million advertising campaign backing abortion rights as Arizona faces a key ballot measure on the issue this fall.
The state constitutional amendment put forward by Arizona for Abortion Access, known as Proposition 139, would create a “fundamental right” to receive abortion care up until fetal viability (or about the 24th week of pregnancy), with exceptions after that point if a health care professional decides it’s needed to “protect the life or physical or mental health of the pregnant individual.”
Under current Arizona law, abortion is legal up until the 15th week of pregnancy, with an exception after that to save the woman’s life or “for which a delay will create serious risk of substantial and irreversible impairment of a major bodily function.” The current abortion law has no exceptions after 15 weeks in cases of rape or incest.
The ad blitz from Arizona for Abortion Access includes broadcast, streaming, radio and mail advertisements that will blanket the state through Election Day — and as early voting kicks off in the state on Oct. 9. The group has spent about $2 million on advertising in the last two months, according to the tracking firm AdImpact.
The group’s new ad features a testimonial from Ashley Ortiz and Vance Rogers, a couple who were denied an abortion under the state’s current law.
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