NBA star Stephen Curry signs long-term deal with Chinese sportswear company Li-Ning

NBA star Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning.

SAN FRANCISCO — NBA star Stephen Curry has a new long-term shoe and apparel deal with Chinese sportswear company Li-Ning.

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The Golden State Warriors star’s Curry Brand announced Monday the partnership to keep building Curry’s global reach in basketball, golf and lifestyle. Curry and Li-Ning will team up on brand creation and product development along with sports culture initiatives with what they called “a shared commitment to inspiring the next generation of athletes around the world.”

Curry called it “the partnership of a lifetime.” He wore the Li-Ning shoes of both Dwyane Wade and teammate Jimmy Butler earlier this year during what was considered a sneaker free-agency process.