Both of these influencers are successful - but only one is human

Some say AI is ruining social media, but others see its potential to democratise who gains fame online.

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With perfect hair and makeup, she logs on and talks to her fans. She shares clips: eating, doing skin care, putting on lipstick. She even has a cute baby who appears in some videos.

But after a few seconds, something may seem a little off.

She can munch on pizza made out of molten lava, or apply snowflakes and cotton candy as lip gloss. Her hands sometimes pass through what she's holding.

That's because Gigi isn't real. She's the AI creation of University of Illinois student Simone Mckenzie - who needed to make some money over the summer.