2024 Super Bowl will be the ultimate ratings touchdown for a resurgent league
Sunday’s Super Bowl looks set to be one of the premiere American cultural events of the year, pitting the defending champion Kansas City Chiefs against the five-time Super Bowl-winning San Francisco 49ers.
LAS VEGAS — In the spirit of Sin City, don’t bet against the NFL.
Sunday’s big game looks set to be one of the premiere American cultural events of the year, pitting defending champions the Kansas City Chiefs against the five-time Super Bowl-winning San Francisco 49ers.
Add in the mere hope of an appearance from international pop superstar Taylor Swift, and you’ve got the makings of a juggernaut.
The expected sky-high ratings will likely be a capstone to one of the most remarkable years in NFL history, at least in terms of television viewership. The league — not long ago seen by some detractors as a fading enterprise tarnished by controversy — could reach the apex of its influence and reach.
America’s obsession with football showed no signs of abating in 2023, cementing the NFL as one of the last vestiges of the monoculture in an era of fractured media consumption. NFL games made up a staggering 93 of the top 100 broadcast programs last year, according to data from Nielsen, a leading media measurement firm.
Rating: 5