Doris Fisher, Gap co-founder who helped reshape U.S. casual style, dies at 94

Doris Fisher, who co-founded the iconic clothing chain The Gap Inc.

Doris Fisher, who co-founded the iconic clothing chain The Gap Inc. in 1969 with her late husband Don, has died. She was 94.

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Fisher died Saturday surrounded by her family, a Gap spokesperson confirmed Monday. The San Francisco-based company did not specify a cause of death.

The couple co-founded The Gap after a frustrating shopping experience when Don Fisher couldn't find a pair of jeans that fit, according to the retailer. The Fishers opened one small store on Ocean Avenue in San Francisco. Initially men's Levi's jeans and record tapes were the only items for sale. But the brand became the foundation for a global retail empire and reshaped American fashion with a focus on simple casual looks from khakis and jeans to T-shirts and sweater sets.