Lululemon's Lunar New Year ad with Michelle Yeoh comes under scrutiny after founder’s anti-diversity comments
After the company’s founder shared negative comments on “diversity and inclusion,” Lululemon’s Lunar New Year ad featuring Michelle Yeoh is facing criticism online.
Lululemon’s Lunar New Year ad featuring Michelle Yeoh is being criticized after the company’s founder’s negative comments about “diversity and inclusion.”
The ad features Yeoh speaking Mandarin and performing the traditional martial art Wing Chun against a backdrop of mountains and rivers in China. While some commenters admired the beauty of the movements and the scenery, others questioned the context after the controversial statement from the brand’s founder and former CEO, Chip Wilson.
“Wait ... is this an actual joke considering the message from your founder,” one person commented under the ad on YouTube.
“So Lululemon realized how important Asians and their money are for their business,” another person said on Instagram.
In a recent interview with Forbes, Wilson said he disapproved of Lululemon’s “whole diversity and inclusion thing.”
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