Jennifer Lopez's 'This Is Me... Now’: Why critics and fans alike can't stop talking about J.Lo's latest project

Jennifer Lopez’s latest project, an album and accompanying musical film titled “This is Me… Now," has been both praised and criticized. But it also shows her staying power.

Jennifer Lopez knows how to grab our attention.

Her latest project, an album and accompanying musical film titled “This is Me… Now," has been both praised and criticized, with many in between trying to understand what Lopez’s latest artistic endeavor even means.

Yet the myriad reactions dissecting the project all point to one key fact. Like it or not, we're talking about J.Lo.

“She’s an anomaly,” culture critic Jack Rico told NBC News. "Today, I don’t think it’s possible to fully comprehend and grasp how special Jennifer Lopez is. ... She should be a case study, the same way we have college classes for Bad Bunny or Taylor Swift.”

In a way, the Lopez enigma is at the center of her enduring power as someone who marked a generation of millennials — especially Latino millennials like me.

https://www.nbcnews.com/news/us-news/jennifer-lopez-critics-fans-latest-project-rcna141502

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