Taylor Swift fans want her to clarify whether AI was used to make recent promo videos

Taylor Swift’s fans are used to scouring her videos and social media posts for hidden messages about her albums

Taylor Swift’s fans are used to scouring her videos and social media posts for hidden messages about her albums.

But after the release of “The Life of a Showgirl,” some Swifties have said their hunt for clues led them down a rabbit hole of speculation around whether artificial intelligence was used in a series of promotional videos for the album.

The 12 videos were part of a promotional scavenger hunt released by Google, which sent fans on a search for 12 orange doors hidden across 12 cities (for her 12th album) around the world. On each of the doors was a QR code revealing video clues to the puzzle, which pieced together a phrase that fans needed to search through Google. The hunt ultimately led to the lyric video for the album’s opening track, “The Fate of Ophelia.”

While deciphering the video clues, some fans online said they noticed wonky text, muddled details and objects that disappear, or shape-shift against the laws of physics. Using the hashtag #SwiftiesAgainstAI on X, they began accusing the videos of utilizing generative AI.

Swift has not personally promoted the orange door campaign, and it’s unclear how involved she was in the production of the clips, which were also briefly posted to her YouTube account as Shorts.