The planetarium company that wants to change how we watch sports

Rob Novak, a Duke basketball fan from Chicago, was in town on a family vacation last Thursday when his beloved Blue Devils squared off against Arizona in the Sweet 16.

LOS ANGELES — Rob Novak, a Duke basketball fan from Chicago, was in town on a family vacation last Thursday when his beloved Blue Devils squared off against Arizona in the Sweet 16. Needing a place to see the pivotal NCAA Tournament matchup, he thought it would be fun to check out Cosm.

The venue, which boasts an immersive viewing experience known as “shared reality,” uses proprietary technology to bring fans as close to a sporting event as you can get without actually being there.

Novak couldn't believe his eyes.

“I’ve never been to anything quite like this for a game,” he told NBC News.

Novak and other fans that night saw sweat roll down the face of future NBA star Cooper Flagg as he grabbed a rebound. When an errant pass by Arizona flew out of bounds, some hands went up in an attempt to bat down the ball (despite the action taking place 2,781 miles away from L.A.). 

https://www.nbcnews.com/sports/sports/cosm-watch-sports-rcna199202

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