Japan nappy maker shifts from babies to adults - BBC News

Since 2011, sales of adult nappies have outpaced those for infants in Japan as its population ages.

10 hours agoShareclose panelShare pageCopy linkAbout sharingImage source, Getty ImagesImage caption, Births are at an all-time low in Japan, while its elderly population is growingBy Mariko OiBusiness reporterA Japanese nappy maker has announced that it will stop producing diapers for babies in the country and, instead, focus on the market for adults.

Oji Holdings is the latest firm to make such a shift in a rapidly ageing Japan, where birth rates are at a record low.

Sales of adult nappies outpaced those for infants in the country for more than a decade.

The number of babies born in Japan in 2023 - 758,631 - was down by 5.1% from the previous year.

It was also the lowest number of births on record in Japan since the 19th Century. In the 1970s, that figure stood at more than two million.

https://www.bbc.co.uk/news/business-68672186

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