Harris launches WhatsApp channel aimed at bilingual Latino voters

As the DNC kicks off in Chicago, the presidential campaign of Vice President Kamala Harris announced a new, bilingual WhatsApp channel targeting Latino voters.

As the Democratic National Convention kicks off Monday in Chicago, the presidential campaign of Vice President Kamala Harris has created a bilingual WhatsApp channel targeting Latino voters.

Campaign officials say the channel is the first-of-its-kind in a presidential election.

It officially launched early Monday with a selfie-style video message from Julie Chavez Rodríguez, manager of the Harris campaign, welcoming new followers to the channel.

Chavez Rodríguez said the channel is a place where users a "can go to get behind-the-scenes" information about the campaign and what it's doing to help Latino families.

The channel is operated by members of the "Latinos con Harris-Walz" organizing program, according to a news release from the Harris campaign. They will be tasked with creating and posting "culturally competent content that reflects the Latino community that already exists on the platform."

https://www.nbcnews.com/news/latino/kamala-harris-latino-voters-whatsapp-channel-rcna167176

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