Beyoncé's 'Freedom' gets streaming boost following Kamala Harris' campaign use
Beyoncé's 2016 song “Freedom” is becoming a cornerstone of the Harris campaign, and getting a sudden boost on music streaming platforms.
Call it the Kamala Harris effect: Beyoncé is seeing a huge surge in streams for her song “Freedom” after the leading Democratic candidate for the upcoming presidential election walked out to the 2016 song during her first appearances as a candidate this week.
According to Luminate, the U.S. on-demand streams for “Freedom” are up over 1,300 percent between Sunday and Tuesday, surging from 16,600 streams to 235,400 streams in that timeframe.
“Freedom,” which features Kendrick Lamar and was included on Beyoncé‘s sixth album “Lemonade,” blared as Harris visited her Delaware campaign headquarters a day after President Joe Biden bowed out of his bid for reelection.
According to CNN, Beyoncé gave her approval to use “Freedom” as her walk-out song on Monday just hours before she appeared, and to continue using the anthem for the rest of her campaign.
“Freedom” appears to be a recurring theme song for Harris, who also used the song in a campaign video that released earlier Thursday. Though Beyoncé has not made an official endorsement of Harris for her presidential candidacy, she previously supported Biden and Harris in the 2020 election, encouraging her fans to vote.
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