Tina Turner's name, image, likeness and most music catalog rights acquired by Pophouse

NEW YORK — Pophouse Entertainment has acquired Tina Turner's name, image and likeness rights as well as the majority share of her music catalog rights from music company BMG, it announced Thursday

NEW YORK — Pophouse Entertainment has acquired Tina Turner's name, image and likeness rights as well as the majority share of her music catalog rights from music company BMG, it announced Thursday.

The Swedish company, co-founded by ABBA’s Björn Ulvaeus, is known for their digital avatars and immersive experiences.

Pophouse CEO Jessica Koravos would not disclose the deal’s financial details or describe the company’s plans for the Turner acquisition but told The Associated Press “that one of the reasons that we were so interested in Tina is because she has such an incredible visual presence and such an incredible stage energy. And so, we’re very much looking at projects that can portray that and try to recreate that to some degree.”

“What we want to do is really help to consolidate her legacy,” she added. “I think that Tina Turner is up there, or is going to be up there, with the Elvises and the Marilyn Monroes of the world.”

Koravos would not confirm if a digital avatar is on the way. She did say Pophouse will announce plans in the next six months.