GM has a secret to help sell its new EVs. It's Costco.

General Motors has a not-so-secret weapon when it comes to getting U.S. consumers into its new all-electric vehicles: Costco Wholesale.

General Motors has a not-so-secret weapon when it comes to getting U.S. consumers into its new all-electric vehicles: Costco Wholesale.

The Detroit automaker said it’s increasingly using the retail giant’s Costco Auto Program for EVs as it expands its portfolio from niche vehicles to mass-market segments with vehicles such as the Chevrolet Equinox and Chevrolet Blazer EVs.

“We have a great partnership with Costco, and I’m really bullish on Costco because I like their brand,” GM North America President Marissa West told CNBC during a recent interview. “I am encouraging the team to see how we can build this partnership.”

West sees EVs as a “huge opportunity” to expand GM’s reach with Costco’s more than 50 million members in the U.S. The automaker is also the exclusive automotive partner for Costco Auto in Canada.

Automakers such as GM, Ford Motor and Volkswagen have been shifting their electric vehicle strategies in recent months in an effort to boost sales and achieve long-elusive profits on the vehicles. Brands have eased off all-electric messaging, leaned into hybrid vehicles as a bridge toward adoption and struck charging partnerships to boost consumer confidence in the market.

https://www.nbcnews.com/business/business-news/gm-secret-help-sell-new-evs-costco-rcna156109

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