'We are not lonely': Solitude as a new aspirational lifestyle - BBC News

A growing number of so-called "loneliness influencers" are spotlighting solo living without children or friends - and it's spurring debate.

Image source, @lanasololife/@dramafreediaries/@devonandwilloImage caption, Content creators sharing the peace of solo living is making the rounds on social media

It's a Friday night. A young woman trudges back to her apartment after a day of work. She enters a spotless kitchen, unloads a bag of groceries, and unwraps a frozen pizza before sliding it in the oven.

What follows is a nightly routine that is almost meditative in its mundanity: she lights a candle and gazes briefly at the snow-covered landscape outside her window, piles a premade salad onto a plate with the pizza, and settles on her sofa to eat in front of the TV.

The tagline that accompanies the scene reads: "POV you're a childfree and single girl that has no friends and lives alone so this is how you spend your Friday night."

At the centre of the video – which has amassed seven million views on TikTok – is Lana Isa, a software sales manager in her 20s based in Toronto.